EU Business News Q1 2019

EU BUSINESS NEWS / Q1 2019 25 Ideagen In Strategic Partnership To Enhance Its Customer Success Programme Natero is a next generation Customer Success platform that helps B2B software companies reduce churn, increase user adoption, and maximise customer lifetime value (CLV). Craig Soules, Founder and CEO of Natero, said: “We are looking forward to working with Ideagen, which is one of the most ambitious and rapidly growing technology firms in the world. “Ideagen and Natero share the same fundamental beliefs in that the success of the client is of paramount importance to the success of the business. We are absolutely delighted that Ideagen has chosen to work with Natero and we look forward to playing an important part in its Customer Success programme.” John Kelly, VP of EMEA for Natero, said: “It is great to partner with such a forward- thinking and customer-centric organisation in the form of Ideagen. “This project is especially exciting because it combines cutting-edge Natero technology with our Customer Success training services to amplify and accelerate value.” Earlier this month, Natero acquired Irish firm, CustomerLink, for an undisclosed sum. The acquisition strengthened Natero’s presence in Europe and created high-skilled jobs in sales, customer success and software engineering.