German Business Awards 2017

8 EU BUSINESS NEWS / 2017 German Business Awards , Best Healthcare Communications Agency 2017 infill is an international, innovative, healthcare agency, specialising inmedical education and digital communication. We caught up with CEO, Ingo Barmsen andMedical Director, Dr. Emma Raderschadt, to learnmore and explore the secrets behind the firm’s success. Since being established in 1986 in Koenigswinter, Germany, infill now has several branches (Frankfurt, Basel, Colorado and Oxford), and works with many clients, including top pharmaceutical companies and medical societies. infill’s comprehensive range of services include healthcare communication strategy and consulting, medical education and digital solutions. Ingo outlines the firm’s service offering in more detail and highlights the aims which all staff aim towards. “At infill, our expert multi- disciplinary consulting team assesses clients’ visions and potential challenges in healthcare communication, in order to develop optimal solutions and maximise their user engagement. Highly specialised in delivering tailored medical education to different target groups, infill creates innovative, interactive and user-friendly content specifically targeting user needs – from patients to professors, as well as internal medical-medical and marketing assets. “To support both marketing and medical education needs, infill’s digital strategy experts create award-winning concepts that they are then able to fully implement, keeping everything under one roof and simplifying the entire process from the client’s perspective. These concepts are often strengthened by multichannel innovation to ensure that the end-user has access to the resources in the format that they prefer most. It is important to be flexible and adapt content strategy depending on market needs by monitoring metrics based on KPI’s. Ongoing collaboration with target users to identify needs and preferences ensures we select suitable, innovative platforms and channels to maximise effective communication and improve performance. “Additionally, infill identifies synergies within pharmaceutical companies to improve brand communication while optimising resources. We have a proven track record of providing top quality services to clients, confirmed by a multitude of satisfied client testimonials and user feedback. From virtual advisory boards to workshops, symposia and booths, to engagement with faculty and academia, we provide superior strategic concepts and delivers reliable scientific content in multichannel formats.” Ensuring excellence for clients requires a dedicated workforce, all of whom are committed to common goals, as Emma emphasises, “To ensure that our clients’ needs are always met, infill comprises an international team of experts in science, medicine, IT, marketing and graphic design. We all work in close collaboration to deliver excellent content in healthcare communication and medical education. Low staff turnover and direct client contact, together with efficient project management and tracking, ensure optimal project flow. infill’s partnerships with international medical societies has established strong connections with many key experts. Our multichannel strategies for medical education together with innovative multimedia tools, have gained several awards, and established our reputation as a small, highly successful, healthcare communication agency.” Operating in such as fast paced and constantly changing market, infill has to work hard to stay at the forefront of emerging developments, as Ingo is keen to highlight. “With healthcare education trends being driven by societal changes and shifts in demography, there is a growing need to deliver assets in innovative, engaging and cost-effective formats across the globe. Patient-centric care, promotion of wellness and a holistic outlook toward health are the new mantras. These new ideas are most likely to drive the markets and usher an era of greater precision in the diagnosis and treatment of patients. “Over recent years, the landscape in healthcare communication agencies within Germany, as well as internationally, has primarily encompassed three key trends: consolidation of separate units to create a bigger composite unit; insourcing; and integration GBA17005