Having a well-optimised website is more important nowadays with more and more customers spending their time and money online. It’s not uncommon to have a prospect convert to a customer without ever stepping foot in a business. This is only more true for businesses that operate solely online. Your website will dictate whether or not a prospect does business with you. While the design plays an important role in converting customers, one of the most important things is your website speed. You should seek professional website speed improvement services to get the best performance from your website. Your website’s speed can dictate whether or not someone converts into a customer for your business. How does website speed play such a critical role? By the end of this article, you will know exactly what the speed of your website is of utmost importance when it comes to having success as an online business.
Why Your Website Speed Matters:
1. Rankings
One of the main reasons your site’s speed is so important to the overall success of your business has to do with how it impacts your organic search rankings. If your website is slow, you will not have good rankings overall. Google and other search engines have a single mission. They want to provide the best user experience for their users. Because of this, search engines utilise an algorithm that punishes websites that provide their users with a poor experience. One thing no one likes is having to deal with a slow and clunky website. Thus, if your website provides a poor experience because it loads slowly and it’s difficult to navigate, you can expect to get punished by the algorithm with lower organic rankings. If you want to succeed in today’s highly competitive digital landscape, it’s more important than ever before to get high rankings. Why? Because it costs a lot of money to solely rely on paid advertising. You need to maximise your organic reach. The best way to do this is by generating the best organic rankings possible. This can help you drive more traffic to your site without having to pay for it. It can help you maximise your return on investment and help you run a profitable business.
2. Better Conversions
One of the things that you need to do when you get someone to visit your website is to get them to convert into a customer. Your mission is to take them from being a prospect to actual customers. How do you accomplish this? Well, you need to gain their trust. A prospect isn’t going to convert into a customer unless they 100% trust your business. How do you gain their trust? You can gain their trust by providing them with a high-quality experience while on your site. You can also do this by establishing yourself as an authority within the industry. If your website is slow and clunky, no one is going to trust you. They will assume that you are not professional and that you don’t have the resources to protect their data. A lot of customers are sceptical enough when it comes to submitting payment information and their personal information on an unknown website. By having a slow website, you will only play into these concerns and they will simply bounce off your site onto a competitor’s site. This is one of the easiest ways to lose prospects to your competition. You can expect to have high bounce rates when you have a site that doesn’t load properly or one that takes a long time to load.
3. The Rise In Mobile Users
One of the biggest reasons you need to be concerned with your site’s speed to improve your online business has to do with the drastic rise in mobile users. The fact is, more people than ever before are using mobile devices to find products and services. They are even making their purchasing decisions on their favourite mobile devices. Because of this, you need to be actively targeting these users and focused on improving your mobile experience. If not, you will lose them. You don’t want to lose your mobile traffic because a large part of them are ready-to-buy customers. However, if your website is slow and clunky and it’s not mobile responsive, they will bounce off your site to your competition that has a well-optimised and mobile-friendly website.
4. Get Them To Come Back
If your website doesn’t provide people with a good experience, they may buy something from your site, but they likely won’t come back. You need to generate more return/repeat customers. It’s much easier to get someone to purchase from you multiple times than it is to acquire a new customer. This can lead to skyrocketing marketing and acquisition costs. It’s better to provide a good all-around experience to get repeat and loyal customers.
Overall, you can see why it’s so important to have a high-quality and speedy website when you run an online business. It’s one of the best ways to better position yourself for success.
